Born from a Gap That Could Not Be Ignored
In 2014, our founder Gad Ogunyinka sat in a conference room in Lagos watching a European solar company present a technically excellent product to a room of Nigerian C&I buyers — and lose the room completely. Not because the product was wrong. Because the company had no idea how Nigerians buy, what they fear, who they trust, or what "after-sales support" actually means in a market where the nearest manufacturer service centre is 6,000 kilometres away.
That experience crystallised a market gap that Gad had observed repeatedly across Nigeria's emerging energy landscape: the world's best renewable energy technology was failing to reach Africa's largest market at scale — not because of price or politics, but because of the absence of a trusted, deeply local, commercially sophisticated bridge.
Outbrand Consulting was founded to be that bridge. Built at the intersection of global energy industry knowledge and deep Nigerian market intelligence, we are — and have always been — singular in our focus: to make Nigeria's energy transition happen faster by making it easier for the world's best energy brands to succeed here.
"The energy transition in Nigeria will not be delivered by technology alone. It will be delivered by the right technology, in the right hands, backed by the right local expertise. That is what we exist to provide."
Gad Ogunyinka — Founder & Principal Consultant
