Market Entry Research Report
40-page bespoke analysis covering segment sizing, customer personas, competitor mapping, pricing benchmarks, distribution landscape, and priority geography identification for your specific product category.
Full Brand Identity System
Logo adaptation, colour system, typography, brand voice guide, Nigerian English messaging framework, and a full visual identity toolkit for print and digital use across all channels.
Website & Landing Page
Nigeria-specific web presence built for local SEO, mobile-first users, and lead generation — with ROI calculators, case study frameworks, and WhatsApp CTA integration as standard.
Social Media & LinkedIn Strategy
Monthly content calendar, LinkedIn thought leadership for your C-suite spokespeople, Instagram and Facebook product content, and community management in English, Yoruba, Hausa, and Igbo where appropriate.
Video Production & Installation Stories
Professional video documentation of installations, customer testimonials, and product demonstrations — the most powerful brand-trust asset in Nigeria's relationship-driven energy market.
Trade Media & Editorial PR
Targeted editorial placements in BusinessDay, The Guardian Nigeria, Energy Mix Report, and sector-specific publications. Trade show presence at NIGEEC and renewable energy summits managed end-to-end.
Field Sales Team Deployment
Experienced field sales representatives deployed in your priority cities — fully trained on your products, equipped with your branded materials, and managed daily by Outbrand's sales leadership.
CRM Setup & Lead Management
HubSpot or Zoho CRM implementation, lead scoring frameworks, pipeline stage definitions, and weekly pipeline reporting to your commercial director — real visibility into every deal.
Distributor Network Build-Out
Identification and vetting of regional distributors, formal agreement structuring, margin and incentive design, distributor training programmes, and ongoing performance management across all 36 states.
C&I Proposal & ROI Modelling
Professionally prepared technical and commercial proposals for every C&I prospect, including customised ROI models, payback period calculations, and financing structure options tailored to each client's business.
Sales Playbook & Training
A fully documented Nigeria sales playbook covering target customer profiles, objection handling, competitive responses, pricing authority levels, and escalation frameworks — ensuring consistency across every rep and channel.
Sales Performance Analytics
Monthly executive dashboards covering pipeline velocity, conversion rates by segment and geography, distributor performance rankings, and revenue-to-target tracking — with strategic recommendations for the following period.
NERC & State Licensing
Full licence application management — from initial category identification and documentation preparation through submission, regulatory follow-up, and approval. We have established relationships with NERC staff and commissioners.
SON & NAFDAC Certification
Product registration, laboratory testing coordination, conformity assessment documentation, and SON import inspection facilitation for all equipment categories — preventing port detention before it becomes a crisis.
Customs & Port Logistics
Pre-arrival documentation filing, import duty waiver applications, bonded warehouse access, port clearing agent management, and inland delivery coordination — from the vessel manifest to your warehouse door.
Warehousing & Inventory
Strategically located warehousing in Lagos (Apapa/Ikeja), Abuja (Jabi), and Port Harcourt — with real-time inventory management, reorder triggers, and rapid-fulfilment to distributor and project-site delivery.
After-Sales & Technical Service
Nationwide technician training and certification, spare parts stocking by region, customer helpdesk management, on-site service dispatch, and warranty claims processing on behalf of the manufacturer.
Government Relations
Proactive management of relationships with the Federal Ministry of Power, REA executive leadership, NERC commissioners, and state energy ministries — keeping your brand visible and preferred at the policy level.
